Dr. Alex Hope has an interesting article titled “Project Management as if the World Matters…” where he reaches a number of conclusions that I find questionable.
The gist of the post is summarized upfront in the quote below:
[argue that]…most project managers are not yet integrating sustainability principles into project management practice, and that the profession needs to evolve to incorporate wider social, environmental and economic impacts. In fact I believe that we need to facilitate an evolutionary leap in the way in which we define, manage and communicate projects.
Alex uses a comparison of characteristics between project management and sustainable development and concludes that:
The definitions of a project and project management seem to be at odds with the definitions of sustainable development that aim to recognize the long-term nature of environmental or societal impacts arising from business activities.
While the post is well articulated I believe its core premises are wrong and I will attempt to explain why:
Project management is about meeting objectives and produce outputs. These outputs, depending on the circumstances in which they are produces, could be seen by society as contributing positively or negatively to its well being. For instance, a project that results in the erection of an energy producing wind turbine could be embraced enthusiastically by green power advocates and rejected vehemently by bird and wild life advocates. The project itself, unless instructed to do so by its sponsors and owners, would not be interested in the opinions of either one of these groups, as its objective is not to meet their objectives but rather to meet the objectives set out for it as part of its charter and business case.
This leads to the following conclusion: If sustainability was to be a concern, this concern would need to be the concern of those initiating the project, the business or customer whose money is invested in this initiative. Should they not be concerned about sustainability considerations, and provided that the project is operating within the legal and regulatory constraints relevant to its location, then not only does the project not need to concern itself with these issues, it should not be addressing these matters because doing so will be an unethical thing to do in its own right.
There is another point worth mentioning here, this time about the apparent contradiction between the characteristics of project management and those of sustainable delivery. Let’s examine one example:
A project is characterized as being ‘short term oriented’ while a sustainable delivery is characterized as being ‘long term oriented’. IMHO, this fact can’t suggest any conclusion regarding this question. A short term project can be part of a large program or work, designated to take place over a number of years, with expected benefits, that once realized, contribute substantially and positively to sustainability objectives. There is nothing inherently suggestive in the fact that projects are short term to imply that they are sustainability unfriendly. They may or may not contribute to greater sustainability but, as outlined above, not due to their own innate characteristic but due to the terms and conditions imposed on them by those setting the business and policy direction for their implementation.
Want to achieve greater sustainability… deal with the people not the tools and methodologies they use.
Think about it!


