Let’s face it, most blogs – including my very own – are repetitive, made up of remixed ideas and concepts.
This, in itself, is not really a problem. Ideas need to be repetitive, open for public debate and evaluation before they can be internalized. As different people get exposed to different ideas at different times it is necessary to bring these ideas up so readers would be able to be exposed to them and have the opportunity to evaluate their content and their validity.
The competitive nature of today’s blogosphere gave rise to social media experts and the proliferation of ‘how to’ guides for maximizing the number of clicks coming your blog’s way.
For instance, one of the ‘trick’s recommended by the experts is publishing posts with titles (and content) that conform with the following construct:
Got the idea? As Twitter mentality takes over the thinking world – making us all think in batches of 140 characters – ideas and concepts need to be simplified into pre-digested and well chewed up lists.
Another observation worth mentioning here is the proliferation of platitudes.
In the last 12 months we have seen an explosion of articles and opinion pieces dealing with the very important topics of leadership and innovation. While some of them are intellectually stimulating and thought-provoking; many are, well…just repetitive. It is as if the author felt compelled to write a piece containing this two words just to ensure his/her audience is aware of their interest in this topic.
In my research for writing up this post I have come across an interesting HBR post by Greg McKeown, titled “If I Read More Platitude Filled Mission Statement, I’ll Scream“. I am taking the liberty to adapt Greg’s recommendations and tailor them to my observations above.
If you intend to publish an article incorporating the concepts of Innovation or Leadership AND you want me to read and internalize your thoughts, please adhere to the following principles:
- Be specific, not generic – make sure your suggestions are practical and actionable
- Provide concrete ideas of how your suggestions could be measured
- Move from “pretty clear” to “really clear” – don’t use abstract language – be coherent and don’t fluff around.
Think about it!