I mentioned in an earlier post Daniel Kahneman’s excellent book titled “Thinking, Fast and Slow“. As Daniel Engber from the Slate Magazine so eloquently describes, “In the course of 418 pages, Kahneman designates no fewer than three biases (confirmation, hindsight, outcome), 12 effects (halo, framing, Florida, Lady Macbeth, etc.), four fallacies (sunk-cost, narrative, planning, conjunction), six illusions (focusing, control, Moses, validity, skill, truth), two neglects (denominator, duration) and three heuristics (mood, affect, availability)”.
I was intending, initially, to devote some space to elaborating on these biases, effects, fallacies, neglects and heuristics. Having done dome further research I have identified other good resources that have already gone through the process of defining and elaborating on these terms. I would therefore list these links (though some are still WIP) to make it easier for you to do your own reading on the specific terms should you wish to explore this topic further:
The 3 Biases:
The 12 Effects:
- The Halo Effect
- The Framing Effect
- The Florida Effect
- The Lady Macbeth Effect
- The Endowment Effect
- The Priming Effect
- The ideomotor Effect
- The Mere Exposure Effect
- The Anchoring Effect
- The Regression Effect
- The Above-Average Effect
- The Possibility Effect
- The Certainty Effect
- The Disposition Effect
- The Framing Effect
The 4 Fallacies:
The 6 Illusions:
- The Focusing Illusion
- The Control Illusion
- The Moses Illusion
- The Validity Illusion
- The Skill Illusion
- The Truth Illusion
The 2 Neglects:
- The Denominator Neglect
- The Duration Neglect
The key message for me from reading the book is that if you are a human (and given you’re reading this – you ARE) then you are affected by and subject to the impact of the above Biases, Effects, Fallacies, Illusions and Neglects. Recognising and accepting their existence is the first step in learning to address them both for yourself and more importantly in understanding how other around you behave.
Think about it!
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