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7 September 2010 shim_marom

Comment posted Social Media in the work place by .

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  • Shim Marom said:

    Check out and RT my new blog post #pmot "Social Media in the work place | quantmleap" ( http://bit.ly/7GY0Pi ).

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    # 11 December 2009 at 11:58 am
  • joshnankivel said:

    Interesting post Shim. I referenced a Stanford study in a post I did a while back that contradicts the first one you cited and agrees with the third.

    Do Your Project Teams Suffer From Chronic Media Multitasking?

    The reporting on that Melbourne study seems to be lacking. There are no details about how they measured the data and what the controls were. Why no link to the abstract and/or study itself? My first reaction is that Dr. Coker seems to making leaps in his interpretation (after listening to the audio interview). There seem to be a lot of assumptions they are making.

    Another important distinction is that the Stanford study was carried out by scientists, and the Melbourne study occurred with management & marketing people. From what I can find so far, especially with the lack of any protocol description from Melbourne, my confidence in the Melbourne study is lacking.

    Josh Nankivel
    pmStudent.com

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    # 11 December 2009 at 1:18 pm
  • shim marom (author) said:

    Thanks Josh. Agree with your comments. I had the same concerns regarding the method used to arrive at the Melbourne University Study’s conclusions. I have contacted the university and asked to get a copy of the full study. Having waited for awhile and not getting any response I decided to go ahead and publish my post but if I ever get a reply I will post an update. I suspect, like you, that the results were driven by subjective interpretation and not based on objective measurements.

    Cheers,

    Shim.

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    # 11 December 2009 at 9:02 pm
  • joshnankivel said:

    Thanks Shim. I also sent the authors an email requesting more information.

    I’m curious about things like whether this was self-report data or not, how productivity was defined and measured, controlling for things like the Hawthorne effect, double-blinding, etc.

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    # 11 December 2009 at 9:21 pm